Are you finding ways to market your freelancing business?
You might have heard me talking about getting freelancing jobs without freelancing platforms. Sure, a lot of freelancers work independently, meaning, they don’t rely on freelancing platforms to get clients. Therefore, we utilize other options available at our disposal such as social media, website, blogging, and public relations to market our freelancing business.
If you work on Fiverr or Upwork, you might think that it’s pretty much impossible to get clients without freelancing platforms.
If you look through my lens, I see a plethora of opportunities out there, which is why I’m writing this blog post in the first place.
I’m about to share eleven methods to market your freelancing business, but it doesn’t mean I oppose working on the freelancing platforms. I even wrote a blog post guiding freelancing starters on how to start freelancing on Fiverr. So I don’t dislike freelancing platforms; I prefer freedom over dependency.
Why am I saying all these things?
All I want is to help out people who don’t have the expertise to work on freelancing platforms. So I don’t want them to feel left out just because they’re starters. Moreover, this blog post might help them understand that freelancing sites aren’t the only option they got.
Freelancing is simple; you learn or polish skill, and you find someone who needs it. Once the service is delivered, you get paid for your work.
Before I tell you several ways to market your freelancing business, I’d highly recommend figuring out what you should do as a freelancer. So think about:
- Something you’re good at
- The thing your friends think you’re an expert of
- A job that you’d do as a side hustle
- Anything you’d do without getting paid for
Chances are, you’d have a monetizable skill or talent that you could sell as a freelancer. My friend Nikola Roza does this. He’s a fantastic SEO expert, so he sells his SEO service online. If you don’t have one, you could always polish the next favorite thing and try to sell that.
Let’s move to the cream of this blog post.
11 ways to market your freelancing business
Take a look:
1. Write a Blog
Off the top of my head, blog writing is something that has been working for me. It’s up to you to try it or leave it; I’d respect your opinion. Every one of you might not like writing a blog and I understand that. If you feel comfortable writing about your expertise and helping the prospective audience through your content, I’d highly recommend starting a blog. The reason is that you can use it to market your freelance business.
Whenever I meet new people and they ask me what I do, I tell them that I’m a freelance writer. If they have no idea what a freelancer does, I explain that I write blog content for businesses and websites and get paid. The benefit is that after the meeting, they know someone who works on the internet and writes blogs for a living. Don’t ever underestimate the power of word-of-mouth marketing.
3. Connect with Relevant People
One of the basic principles of using social media for freelancers is that they should connect with the most relevant people on social media. Not only should you add business owners, but you should also connect with other freelancers as well. If you just start doing this, you’d start marketing your freelance business right off the bat. For example, I mostly connect with bloggers, social media experts, business owners, and startup founders on Facebook and Twitter. As a result, whenever I talk about something, the audience has some idea what I’m talking about so it leads to engagement, discussions, and lead generation.
4. Live Stream Collaborations
Live streaming is one of the most underrated marketing tools of our time. Most people use live streaming for amusement and fun, for example, they’d go live when they are at a concert or watching a game or traveling on a highway. What they should do is bring a like-minded person on board and go live on Facebook and Instagram to talk about something they have in common. When both of them go live, their followers would start to show up and watch their content. This creates an opportunity to talk about the stuff you’re interested in or you do for a living. You can provide value to the audience and attract prospects for the future.
5. Hire Me Page
You might not have heard about a hire me page, but this thing turned my freelancing business upside down back in 2015. I have had a first-hand experience of using a hire me page, and it changed everything. I had no idea that 5 to 10 unique visitors could get me customers just because I created a “hire me page” on the blog. So all you need to do is create a page, write down the details about your service, and use a CTA to direct readers to your hire me page. Voila!
6. Content Repurposing
Content repurposing means you can take a piece of content and put it on a different platform, let alone in a different format. For example, you can convert a blog post into a Pinterest image using the key points of the blog post. Let me share how I mostly repurpose blog posts. I take the blog post that I’ve already published on my blog and I republish those blog posts on Medium and LinkedIn. Both these platforms allow republishing, meaning, you don’t need to publish unique content on these platforms. So, a few new eyeballs get to see my content there. Just think about it, you republish your blog post on Medium and LinkedIn and it goes viral on any of these platforms. As far as marketing your freelancing business is concerned, your profile and bio must be telling about your freelance business. Check out my profile bio on Quora, Twitter, and LinkedIn.
7. Guest Posting
Guest posting is the most underestimated strategy of getting freelancing clients. Most SEOs and bloggers would rather guest post for search engine ranking than building a connection with others. After blog writing, guest posting is my second favorite marketing strategy to get hired as a freelancer. I’ve worked with so many clients that came over just because they saw my guest posts. Ali Luke is a successful freelance writer, and she does guest posting too.
I don’t understand why people don’t get it; if someone is offering you their blogging platform and allowing you to write your content, it means, they’re giving you the stage to talk, engage, and impress people. I believe that name and face recognition is the next SEO. I couldn’t emphasize enough.
8. Social Media Commenting
Social media commenting is a free tool at your disposal to express your views and send a message across. If you write a status on Facebook or post a tweet on Twitter or leave a comment on YouTube, you’re doing social media commenting. Most of you don’t understand the power of this tool because you have not been told about it. I once wanted to build a connection with a prospect, and all I did was left a comment on Facebook. The same prospect turned out to be one of my regular clients. All I did was went through his content and left a good comment on his Facebook post. This way, I got introduced to him, and he found out that I’m a freelance writer, and the rest is history.
9. Follow Hashtags
It might blow your mind because I’m about to tell you a way to find untapped freelancing opportunities that you would have missed otherwise. Following hashtags sounds so simple. Isn’t it? It’s kind of simple on Instagram because you can use the search section for searching a hashtag and simply follow the hashtag. On the other hand, on Twitter, you need a standalone tool that could do this job for you because Twitter doesn’t have a built-in feature for following a hashtag. Try Tweetdeck, twchat, or tchat for following hashtags. The job doesn’t end here because to market your freelancing business, you need to follow the right hashtags for finding and connecting with the prospects. For instance, I’d follow a hashtag like #FreelanceBlogger to find the companies that are looking for a freelance blogger.
10. Answer Queries
Answering queries on the internet is a great way to attract eyeballs and bring people to your website. The point is to tap on the platforms that have attention and help people out with something you know. Plus, use your profiles to direct people to visit your site. It’d happen if you answer their queries and make a difference in their lives.
Moreover, when you’re finding freelancing clients, you might want to hang out in the communities that are related to your industry. For example, if you’re a freelance graphic designer, you must be answering questions related to graphics designing softwares, social media images tools, typography, Pinterest images, and infographics. The point is that if you answer relevant questions, you’d get closer to the related audiences. Use Quora, Blurtit, or Ask.me for answering your industry-related questions.
11. Use Bio and Cover
One of the easiest ways to market your freelancing business is making the most of your social media accounts. There is no rocket science involved in using your bio and cover as marketing tools. All you need is to write a clear bio explaining what you do. For instance, if you’re a freelance website designer, you can write “I’m a freelance website designer” or “website designer for hire” just to let everyone know. The same goes for your cover image; most people don’t understand the power of the cover image. You never know who stops by your profile on Facebook or Twitter so make sure that your cover image tells what you’re up to. Take a look at my Facebook page’s cover. So both these simple things could land you a freelancing job while you’re sleeping. Got it?
Let’s wind up
I see people keep complaining about not getting freelancing projects, and when I ask them when they started, they tell me 3 months ago.
Let me tell you something, I only worked on 4 projects in the first three years of my freelancing career. After three years, I wasn’t taking new clients due to the workload.
So if you want to win, you have to be patient, persistent, and tough.
Nobody wins without putting in the work and staying out there.
I’ve shared 11 ways to market your freelancing business.
It doesn’t mean you have to try all of them; choose what you like the best.
Would you try any of these strategies to market your freelancing business?