When aspiring freelance writers reach out to me and ask me how they could get off to a good start in freelance writing, I tell them lots of things. For example, I tell them to:
- Write a blog
- Build a personal brand
- Use your real name and picture on social media
- Engage with the relevant people on social media
- Comment on others’ blogs
- Publish guest posts
Some of them try out a couple of things, but most of them gave up on the hustle of being a freelance writer.
It’s true that freelancing requires a lot of work, grit, and perseverance.
I used to write guest posts for fellow bloggers in the past, but I couldn’t do it in the past two years.
Now, I’ve decided to pay close attention to guest posting once again.
I won’t do a guest post for a backlink or SEO. Rather, I’ll do it for building relationships with fellow bloggers and their audiences.
I know if my blog post could help two new faces, it’ll be worth it. So I’ll try to come up with the best content to guest post on others’ blogs.
Guest posting has been a great channel for me to reach out to the new audiences and generate leads through that.
SEOs and online marketers who used to guest post for search engine ranking and backlinks might not like this idea of guest posting for relationship building, but it works for me.
So the question is, should you guest post as a freelance writer?
The answer is yes.
Here are four reasons why guest posting is necessary for freelance writers:
#1) Strengthen Your Relationship with a Blogger
When you put out your best content to guest post on someone else’s blog, they’d appreciate your gesture and consider it as a great contribution to their blog. Make sure that you produce the highest-quality content for them. Go through their blog posts, categories, and comments to understand their audience, and then come up with the right topic to guest post.
#2) Meet the New Audience
One of the perks of guest posting is that you get to meet their audience. Now, it won’t immediately bring every reader to your blog, but instead, it’ll start building a perception of your brand. Above all, you get a chance to share your ideas, thoughts, and suggestions with a new audience. If your content does ring a bell, they’d hunt you down on social media and start following you like crazy.
#3) Your Name and Face Get Recognition
It might not be a big deal for you, but I think your name and face’s recognition is huge. I’m an advocate of building a personal brand so I can tell you that name and face recognition is a big deal. Have you noticed that social media activists who put out videos on social media often get attention in public as well? The reason is the face recognition; people might not know their full name, but they’d like to take a selfie because they have seen them on Facebook. Ask Mr. Hisham Sarwar, he can vouch for this. He is a successful freelancer, entrepreneur, blogger, and freelancing instructor.
#4) You Can Land New Clients
It has happened to me more than once. If you want to win new clients through guest posting, then don’t put expectations on guest posting. The reason is that when the hopes are high, and you don’t get to see results, it starts to bug you, and you lose interest over time. Rather, acknowledge the opportunity you’re getting to put out content on someone else’s real estate. It’s a win-win situation for you, but you have to make sure that you’re giving away your best content for guest posting.
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The freelance writers who’re reading this should take guest posting seriously. It could turn things around for them. And, I’m saying this based on my personal experience.
I promise you that guest posting would work only if your intent is right. If you’re trying to inject your links for the sake of SEO juice, it won’t work out most of the times. Not only would you spark a stingy conversation with the blog owner, but you could also revoke your guest posting facility.
The best way to guest post is by rethinking the idea of guest posting. Use this fantastic engagement strategy to build relationships, inspire people, and solve problems. And, guest posting would do wonders for you.
What are your thoughts on guest posting?