I’m feeling excited to share what’s going through my mind right now. Nothing will make me happier than helping one or two of you to grow your blog in 2018, or at least, take it to the next level. I’m obsessed with small steps, and if you start doing something you love in 2018 just because you read my blog post or watched any video of mine, it will be huge for me.
Do you want to grow your blog in 2018?
If you think I have a shortcut to give you then I’m sorry, I don’t have one. See, a lot of readers walk away right after they read that there is no shortcut. But, I promise you that I’ll give you some practical advice on growing your blog in 2018. The reason for this is that I’ve seen some of the strategies worked for me, and boy, 2018 is going to be amazing.
So when your blog would grow, you’d build your influence. The point is that the influence and blog growth go hand in hand.
I’m going to give you five things right off the bat that will help you build influence and grow your blog in 2018:
1. Stay Relevant by Helping Others
I may be wrong at this, but I believe that nothing is remotely close to helping others. If a blogger doesn’t envision helping others, it’s game over before it begins. If you want to succeed in blogging, just analyze your content whether or not it is going to help readers. If every time you write content and hit the publish button with satisfaction that your piece of content is going to help someone out there, you win.
The upside of helping others is that people remember you. Nobody takes the time out to pay attention to someone else’s problem – if you start doing that, it will immediately separate you from the crowd. When you start helping others out, it makes you prominent in the blogosphere. Not only do you make friends, but you also strengthen your public relations.
For instance, I recently reached out to a blogger and shared my opinion on certain things. The purpose of the email was to help, and she appreciated a lot.
2. Try to Rank a Blog Post
It might sound cliché that “try to rank a blog post” because we always try to rank our blog posts. The reason why I’m saying to try to rank a blog post is that we do publish lots of blog posts and every time we publish, we don’t have any idea whether or not it would be ranked in Google.
Most probably, one after every twenty blog post gets ranked, but there is no guarantee that it would even happen—meaning, maybe you get lucky and get more than one article ranked out of twenty—similarly, there is a chance that not a single blog post may get ranked in Google either.
You could only try and tweak your strategies for your blog post ranking, and the rest of the thing depends on the search engines.
For instance, on Vlogging.pk, I tried to rank various blog posts, I could manage to rank a blog post on best vlogging cameras, but it didn’t stay on the first page in Google for long. After some time, I randomly posted a blog post regarding vlogging benefits, and it got ranked on the first page in Google without any research on the topic, keyword targeting, and back-linking. Now I get regular visitors on this blog post.
You could see that some big blogs are competing with my blog, but my blog post is beating them. I don’t take much credit for that – all I did was my effort to help guide readers who want to know the benefits of vlogging. It worked. So what you can do is try out.
3. Experiment with Social Media
Social media has provided us with an unbelievable amount of opportunity. All we need is to explore, engage, and entertain the audience. Unfortunately, most of us don’t get it (at least, in the beginning).
I can speak for myself that from 2007 to 2012, I did nothing productive on Facebook, but instead wasted my time. I had no idea about building relations with the like-minded people, developing the right community, helping out people, and hanging out on a proper platform.
There are many mistakes that I have done in the past, for example, not focusing on the video at all, ignoring Twitter and Instagram, and the list goes on.
The point I’m trying to make is that you have to understand your strength, audience, and niche to choose the social media platforms. Despite the fact that Quora once gave my blog a whole heap of free traffic because I answered a question in detail and provided a link to a relevant blog post of mine. I didn’t continue doing the very same thing, just because I couldn’t stumble upon a topic that I have covered in my content.
I might go to Quora website in the future, but at the moment I’m trying to understand Instagram and YouTube. All I want to say is experiment with social media, implement strategies, and move forward with your findings. It will leverage your blog growth in 2018.
4. Guest Post in Your Niche
I don’t believe in the stereotypes that some bloggers say about guest posting. I don’t do guest posting for SEO either. Guest posting is one of the best strategies to introduce yourself to someone else’s audience. The majority of the blogs use WordPress plugins like External links and Nofollow for External link to make outbound links as nofollow.
I tremendously admire the guest posting strategy, if you do it in a true spirit of reaching out to the new audience for the face recognition.
For instance, I once did a guest post on BeingGuru; it led to so many new Facebook friends who happened to be the BeingGuru readers.
So don’t hesitate to do guest posting in 2018. Not only does it help you build relations, but it also puts your face in front of the new audience. It will gradually help you grow your blog. If your first few guest posts don’t get any traction, don’t worry about it, and stay persistent. It doesn’t mean you have to do 20 guest posts every month — always prefer quality over quantity.
A lot of bloggers advice to use your best content for guest posting, which I also agree with because you can’t put your average content out there on someone else’s platform. So don’t compromise on the quality of your guest posts and keep up with your guest posting.
5. Attend Industry Events
We came across seminars, exhibitions, meetups, and social events all the time – even Facebook often recommends to check out the events that are close by so that you could get engaged with the community. If you’re wondering how on earth someone could grow a blog by attending different events, then let me explain it to you: the best part of the events is get together and meeting new people, which makes the events an opportunity to build relations and expand your network.
I have a first-hand experience of meeting people at the events, and it shocked me that how it landed me opportunities by just meeting new people.
For instance, a few months back; I attended a TEDx Talk in Islamabad, Pakistan, where I met so many influencers from different walks of life. When new people meet, they get to know each other and find out what others do for a living. People often exchange email addresses or follow each other on Twitter to get connected; I’ve connected with so many people this way.
These methods won’t give you an overnight success, but if you try out these strategies, at least, one of them would help you get more attention to your blog.
Even though the blog’s progress takes time; if the blogger stays in the process and doesn’t quit, the chances are that blog would get traction at some point. It happens because it’s not possible that you keep on blogging for eight months and you don’t learn fantastic things about creating good content. It eventually helps you produce content that attracts the eyeballs.
In a nutshell, I believe that if a blogger keeps TRYING and TESTING new strategies, something positive comes up that could change the destiny of the blog.
It only happens if the blogger believes in the process of DOING.
What else would you recommend someone who wants to grow a blog in 2018?
Use your blog to build your personal brand. I did this and I help my subscribers too.
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