A long-term client means a customer who sticks with you for a long period. I have been working with a client as a freelance writer for two years, and the other client took a break after two years, and still in contact to work in the future. I have a couple of more clients who have known me for three years, and we work on and off.
So, what’s the recipe for getting long-term clients as a freelancer?
I’m going to share how I did it. I don’t say it’s the best strategy in the world, but I’m delighted with the outcome.
Note: It may not work for you. Feel free to learn more techniques and listen to the experts. I share things that I experienced or learned along the way.
Let’s cut to the chase.
There are three things I have been doing that have landed me regularly, long-term clients:
1. Giving more than taking
When it comes to delivering the value or helping out the client or giving your best shot, I don’t hold myself back if I could do the best thing for a client. Sometimes it indeed costs me a few extra hours or I delay my personal projects – the point is that I try to give more than I take. It doesn’t always mean I spend extra time on the project, but rather it could be talking to your client on Skype to understand the project or provide the updates. It always results in a better finished-product and a healthy relationship with the client.
On the other hand, I do everything in my power to make my work as efficient as possible that it differentiates me from others.
Jared Morris once said in his podcast, “If you’re replaceable, you’ll be replaced.”
So I try to be irreplaceable.
Similarly, Robin Sharma considered the over-delivering ritual as one of the success predictors.
2. Doing something you love
One of my clients is very surprised to see that I have been consistently writing content for them and my content is helping them grow their business. The same client once asked me out of curiosity that how I keep doing this. I told him that I love what I do, which is why I keep doing it without a problem.
When you follow your passion, or you’re using your skill, you rarely get headaches at work. If I were designing logos for clients, I would have given up a long time ago, because graphics designing isn’t my thing.
So if you want long-term clients, you better start doing what you love to do instead of what others are telling to do.
3. Avoiding reaching out to new clients
I don’t advise this to newbie freelancers. The reason for this is that you might be in your initial stage or you haven’t built the authority yet, and it might get difficult for you to land freelance clients if you don’t seek out for the projects. If you’re a beginner, you must apply for freelance projects and work with better clients on a long-term basis.
What I mean by “avoiding reaching out to new clients” is that I don’t go with the strategies that everyone else takes. I’d rather try to be innovative even if I fail than to be standing in line with everyone else. I write my blog, build connections on social media, and help out people. Not only does it make me stand out from the crowd, but I also get to focus on my clients to serve them better. So this is pretty much what I do that pops the opportunities for me.
It’s totally fine if clients don’t stick with you for a long-haul.
If you’re passionate about what you do as a freelancer, you’ll get to the point where clients would acknowledge what you’re doing.
The only thing you need to understand and what matters in this situation is that you should stay in the process of doing, because when you keep doing it, not only do you improve, but you also build a portfolio over time.
I struggled for three years to reach the point where I stopped looking out for new clients because I wasn’t ready to take up new clients due to the workload.
I’d conclude this blog post by saying that all this would not have been possible if I had given up in the first three years.
What else would you add to this blog post?
Make sure to leave a comment underneath the blog post to let everybody know what you think about this.
Use your blog to build your personal brand. I did this and I help my subscribers too.
If you want to build your personal brand, then read my weekly newsletter. And, it's free. No fee. No hassle.