How I Got 250+ Subscribers and 700+ Referrals with One Article

how-to-get-email-subscribers-with-article

Yes, I got 250+ email newsletter subscribers and 700+ referrals with just one article. To be honest, by the time I’m writing this, it’s officially 273 subscribers. If you’re passionate about email list building, go get a cup of coffee, make yourself comfortable, switch off your TV, and give 15 minutes to this article.

Because

The experiment I did with that article went well. In fact, it was super successful. So, what I’m going to do is, I’m going to share the whole strategy of that article. It was kind of the first-time experience (of that sort) with an article and it went viral. If I say it ranked well, that might be more appropriate.

So, this tutorial will be based on two general phases which won’t be mentioned but you’d observe that I’m going to be sharing what I did and what the result was, and secondly, educating you with what I learned with this so that you do this too.

But before I start this off, I would like to clarify that it was purely an experiment which went really good for and I would add every possible step that I did which would possibly help you achieve the same kind of result. You have every right to disagree and reject this.

You might find this tutorial very long and in-depth, the reason behind that is, I want to add the details and I want to convey it properly, plus, I’d be explaining that why it worked, which would ultimately help you in writing your next blog posts with a little bit of SEO knowledge and search engine ranking algorithms in mind. Honestly, I’m not the expert on SEO. I work in content creation industry and I help brands get recognized and develop authority with online content.

First off, I would share a few elements that I knew and applied while writing that article — and surprisingly, you’d notice that in my (that) article.

5 Important Elements of a Successful Article

You want to write an article that gets shared and more importantly get a ton of organic traffic from the search engines then head over to following important elements of a successful article because I learned the art of creating a successful article after 6 years of blogging and freelance writing:

1. Identifier of a Problem

An article doesn’t go viral or manage to get a ton of traffic from search engines unless it’s directed towards a specific issue that a number of people face every single day. Identifying a problem and idealizing the audience that would be facing it would be the key in the whole process. For instance, if there are two search terms which people might use:

1) Should I feed my dog on vegan diet too if I’m vegan
2) How to Keep Your Dog Safe in Winter

What would you think people might search? First one or the second one. You’re likely to pick the second one because it more humanly and sane thing to find out on the internet. Whereas, the first search term doesn’t make any sense.

The science behind the first element is that you should identify a problem and create your content around that problem. So that it could solve the real-life problems of people out there. The concept is figuring out:

  • What people need
  • What they want to know
  • What kind of knowledge you have
  • What kind of audience you can help
  • How you can help the certain audience

Answering such queries will help you identify the target audience. If you write an article pointlessly, you might end up writing an interesting, engaging, and well-written piece, but unfortunately, there won’t be many people around to read that.

2. Problem-solving Ability

One of the scariest feelings I would ever feel is after writing a long and in-depth article and finding it that it’s of no use to the readers. It’s a blogger’s worst nightmare. The more you remember this element, the easier it becomes to create helpful content.

A problem-solving content is a content that gets through people somehow. Not only does it communicate the problem, but it also gives a proper solution to the audience. If you want to drive the traffic to your article, you better choose the topic (in your niche) that people are dying to read about, not to mention looking for solutions at any cost.

If  your content doesn’t solve the issue, it’s over right away…

But if it does, that would lead to comments, social sharing, discussion on social media, and more importantly organic traffic.

In this article, I’ll drill down the whole process of creating such an article, but always remember, if you try to create three different articles and hoping to get similar kind of results, meaning, you want all three of them to go viral and rank well in the search engines, then it won’t happen because every topic has different search engine results and every topic has a different heat. So the best way to find that out is to start experimenting it.

3. Existence of the Audience

Don’t hallucinate about the existence of your target audience. Use tools like Google Keywords Planner, Long Tail Pro, and Google Search Console. The best way to find out whether your audience exists or not is by using the available tools.

Not only will you find about the audience’s existence, but you will also find out what keywords are being used, which will be the key to moving forward in writing a successful article on your blog. I’m not a big believer of the keywords-oriented article, but you got to admit that keywords in the article title do help. You’ll know much more about the article’s SEO later on in this article.

4. Well-crafted Message

One of the core elements of getting success with your article is that it should be well-written, in-depth, and extremely useful. The point is, the context must be helpful and the whole article must be value-driven so that people actually like, share, and bookmark. Even if they don’t do any sharing or bookmarking, still the quality does matter because if a reader arrives through a search engine and finds out that the article isn’t worth reading and he hits the back button to go through other search results, it will impact negatively to your article’s rank as well as blog in the long-run. Not only should you focus on the grammar, but you should also be taking care of the value that is being given.

It’s not worth it if you surprisingly rank your article on the first page but there isn’t any real-life help or value being delivered through that article, people are going to unlike it.

5. Optimization of Content

The optimization of content means how strongly you’ve done the SEO part. In fact, in a broader context, it’s more than SEO of an article. I’ll drill down the article’s optimization concept of mine but before that you should know what an optimization of content is. It’s a process of tuning up the article by taking care of certain aspects that help us make that article reachable to the target audience. It involves keywords, titles, and description mainly.

The other things which should be taken care of in the article optimization are keywords’ density, content quality, size, images, and subheadings. The keyword density is how often you use a keyword, try not to push hard on the keywords. It annoys the readers, just go normally with it. The size of content does matter in the search engine ranking, the longer, the better. Images help search engines to rank the articles as well as give traffic to the blogs. Sometimes, the traffic begins to come on the images rather than the article itself, which isn’t a bad thing. The idea is, you should be using your keyword in the image(s) of your article. The subheading has to do something important with the engagement as well as search engine ranking. Both the readers and search engine bots read the subheadings in bold text and take the clear idea of what that article is about.

The History Behind this Tutorial

I wrote an article that ranked on the first page of the google for a few search terms and I understood the SEO and article ranking more than ever after seeing the result of that article. However, I had no idea that this will work. But, of course, we always want to rank our article when we write them. So, I wanted the same thing and this time, it worked.

At some point, it was ranking on the first page and at the top of the first page, meaning the very first search result was my article for few weeks.

Now you’ll understand that why I did spend two days on writing those five elements. Now the more I open the story, the clearer it becomes for everyone to understand.

Always remember that your content must come out of your heart. It should be a problem solver. I mean it and I embrace every single word of this article because it has happened and I learned so much from that.

The Story

I somehow lost my Payoneer card and Payoneer refused to give me after that because they thought it’s been misused or something which wasn’t really happened. My friend hasn’t had the card, so he asked for it, and I gave it to him, of course, I was an idiot. It was my mistake. My friend received 5 to 6 payments from some CPM ad companies and the average payment was $600.

Boom.

Payoneer blocked my account and I didn’t get it back.

I didn’t even use it once.

It was painful.

I helped my friend because he had always been there for me when I was starting out in the blogging field. He helped me going off the ground. I didn’t complain him about the Payoneer card. I just forgot that I had it.

But I admire Payoneer and always respected them because a lot of freelancers have their successful careers probably because they can easily receive their payments via Payoneer accounts.

Imagine, you’re a blogger, you almost got your first prepaid debit card and it’s gone before your first transaction. I was devastated a bit but I didn’t quit.

Luckily, I found something. I did some digging and found another prepaid debit card company. I reached out to them and it took a couple of months and I got my second prepaid debit card from that company. I was relieved.

I thought that what if this happens to other people too. So, I decided to write an article for people who couldn’t get their Payoneer cards (yet) or those who have lost it (just like me)…

I know Payoneer is a great company and I admired them in that article. I didn’t write anything negative about them. I’m all about positivity.

Just notice a few things about my decision on writing an article for people who haven’t been able to receive a Payoneer card or who have lost it. That decision has:

  • A real-life problem
  • A possible threat/issue for many people out there
  • A personal experience of going through that problem
  • A solution to share it with others

Sounds familiar?

So, I wrote an article. The title was:

Payoneer Alternatives: 3 Best Prepaid Debit Cards to Apply

I knew that there is a problem and this could be the solution. People need this piece of advice. And it worked. Not only did it receive search engine traffic and sharing on social media, but it was also well-received by the friends and followers.

In the next part of this article, you’ll find out how I did all that and what you can learn from that article to rank your next article.

How I Ranked that Article

As explained earlier that there has to be a certain need among the audience and the article you want to write must be fulfilling that need. So, a similar thing happened in that case, there was a cause/need of getting a prepaid debit card when I had lost my Payoneer card. I was devastated. I struggled to fix things up. I knew without a prepaid debit card, my blogging career won’t progress. There was a stake.

And, when I figured out that problem and got an alternative of Payoneer debit card, I realized that there could be more people somewhere in the world that might go through the same experience, so I should help them out and create something in-depth to help resolve the issue.

Here comes the technical part.

I did this:

Title of the Article

The title of an article plays a vital role, especially when you’re about to create an article and want to rank high in the search engines. There are two observers of a title, the first is the search engine and the second is the visitor. The search engine observes the correlation between the keyword and the title, whereas the visitor sees the issue and the respective title while seeing search results.

If you analyze the title of my article, you’ll see, it was based on two parts:

1) Payoneer Alternatives

2) 3 Best Prepaid Debit Cards to Apply

As I was looking for a Payoneer alternative because of the fact that I had lost my Payoneer debit card and I had the same thing in my mind. Secondly, I have gotten a handful of the solution to coping with the problem as my research did help, after all, I found three companies that were also providing prepaid debit cards (almost) worldwide.

I was being honest with the audience and I didn’t think much about the SEO strategy at that time. However, it sounds like that it was a well-optimized article as far as SEO in concerned but as a matter of fact, I focused a lot more on the SOLUTION than the SEO. And, it worked very well.

SEO Aspects

There were some certain SEO aspects that played an essential role in ranking that article. In this section, I’m going to shed some light on those aspects, so that I openly reveal the key secret of making that article SEO optimized. Everyone must know that there is a difference between an SEO optimized article and a highly ranked article, it’s not necessary that every SEO optimized article will be a highly ranked article.

The whole idea behind this article is to showcase how I did that and what are the key secrets as a whole that work in ranking any article on the first page of search engines.

how i got subscribers

In order to understand SEO aspects, take a look at the following elements:

SEO Plugin: I used the WordPress plugin called All in One SEO Pack. Most of the bloggers use SEO Yoast, which is pretty good at this.

Titles of Article: If you notice, I used the main keyword at the beginning of the article title. Not only does it include my keyword but it also consists of the whole idea behind the article which was Payoneer Alternatives.

Description: I tried to explain the idea of the article briefly with keywords injected twice. The to-the-point write-up and the keywords-injection are a plus of writing a perfect article description.

Keywords: I added the keyword in the keywords section. Don’t push so hard with writing keywords in the description and the keywords section.

As I said before, these aspects don’t guarantee the ranking of your article. All these SEO aspects will help you establish an article that could rank well. So, I didn’t stop there, in fact, I went one step ahead. And I did this:

Internal Linking: I didn’t start dreaming about getting backlinks for that particular article, in fact, I started mentioning that article in my next relevant articles. Remember, I didn’t mention that in my every article on that blog, but just in the relevant articles.

Inbound Linking: I reached out to a couple of bloggers who have written the similar articles and asked them to mention my article into theirs. I reciprocate the linking and added their links to one of the similar articles on the very same blog. One of them happily agreed.

Content-Length

Many of us believe that the content length has a huge role in ranking any article on the first page of search engines. One can’t deny the advantage of having an in-depth article but it’s not 100% accurate and that is because I have quite small articles from that same blog ranking on the first page of the Google search engine, so this theory does prove to be wrong that only in-depth and long articles get ranked on the first page. But yes, being able to produce long, in-depth, and detailed article is a plus.

The article length used to be a hot discussion back in the days. It might be forever because people keep on digging and keep on finding the answers. It’s believed that most of the articles that show up on the first page of the search index always have 2000+ words. This blog post from Orbit Media Studios shows some of the researches done by the industry experts on the content length and if we see them, one of them talk about 1500 words and the other hints more or less 2500 words for average content length in top 10 search results.

content-length

CopyPress revealed why the 2416-word post does well. They came up with the number after analyzing industry’s top search engine marketing experts’ opinions and analysis.

In my personal opinion, I’ve always seen that a blog post between 2,400 to 3,000 words does perform well. At the same time, it’s not the end of the word, my 1000-word articles have done amazingly well too. So, I’m forced to a little bit disagree with the theory of 2000+ word articles but once you try to solve a certain problem and cover each and every angle of the issue, you may end up reaching 2000 words anyway. So, don’t just try to push too hard on the content length, always remember, you have to solve the issue and provide a solution, you don’t have to fill up the page.

number-of-word-in-top-ranked-article

In fact, the article being discussed in this case study has 1,399 words, even that article doesn’t reach 2000 words. So, you don’t have to focus on writing 2,000 to 3,000 words, just be useful for the audience and try to come up with the better content.

Solution Inside it

I don’t disagree that SEO, content length, and other ranking elements are important, they certainly are. But nothing would matter if you’re not giving away the right answer to the audience who is jumping on to your article.

Imagine, everything went well, your article gets ranked, once people start coming through search engines and end up finding crappy filler content at the end — if they start going back to your search engine by hitting BACK button, you would have a serious problem at this point, the reason is, when a search engine (at least Google) sees that the visitors that go to the page and return back to the search engine and this is happening most of the times, then search engines end up removing that article from the top 10 results, in some cases,  that article ends up getting losing all the momentum that it has built lately.

Rand Fishkin explained it well that why it is important to have a helpful and valuable content in order to stand out from the crowd. Although, he covered the ‘unique value’ in his presentation but at the end of the day, if the content doesn’t have those attributes then it wouldn’t have the solution in it.

title-with-the-main-keyword

In fact, in that article, the similar kind of results would not have been possible if there were no Payoneer alternatives available to showcase. The solution was there to display and I did it. When the readers started landing, they didn’t walk away without taking an action because there was a real solution right there in front of them.

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2
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So, another lesson we learn from this is that always provide a real solution to a real problem. The more authentic and reliable solution you provide, the better.

Optimization of Content

You’ve already seen the SEO things in the SEO aspects section, so expect something different as far as optimization of content is concerned, although, this would definitely contribute to overall SEO of the article but I decided to discuss the optimization of content separately.

There are three things in the content optimization:

1. Images: Images are essential in getting your articles ranked. Not only do they empower your message for the audience but give a signal to the search engines about the diversity of information that might be delivered through the content. Additionally, images engage the readers, which is why search engines prefer content with images over the content without images. The size of images is another perspective to be taken care of when it comes to adding images to the content. Use EWWW Image Optimizer WordPress Plugin for reducing the image size or manually reduce it with Compressor.io.

2. Meta tags in images: The content optimization isn’t completed without the optimization of images. The WordPress CMS has the option to add a title, description, and alt tag to each of the image that is being uploaded. So you better utilize meta tags to help optimize your article. Use proper keywords in the title, description, and alt tag.

3. Subheadings: The subheadings are important too. Not only do they help inject the keywords but also ensure that readers get a good hint about the solution.

The content means everything that is being displayed in an article. Use images to create better engagement. Canva can help you design the images for your articles. When it comes to content optimization Squirrly might help you analyze the SEO strength of your article too.

The Result

This is the ending part and before closing this off, I would be happy to share some of the results that I got out of that experiment. Please be advised, the screenshots from Google Analytics were taken in November 2015, which makes them almost 8 months old.

When everything works well, the conversion is likely to be seen. As I’ve seen with this article.

The idea behind this case study is to help you understand the power of content creation as well as SEO techniques that worked for me. It may or may not work for your niche, blog, or your next article, but that doesn’t mean you shouldn’t try. You should definitely try, and if this article helps you, that will be so great.

Organic Traffic

Take a look at this Google Analytics screenshot that shows the organic traffic of Androizing.com. Please note that this organic  traffic stats are from Jan. 01, 2015 to Nov. 29, 2015:

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Whereas this screenshot was taken afterward. You can see the slight increase in the organic traffic on androizing.com from 47.19% to 49. 52%:

google-analytics-of-viral-article

Furthermore, that article of ‘Payoneer alternatives’ which is being discussed in this case study has been the best article in terms of organic traffic and ranking. Take a look at another screenshot shows the impressions, CTR, clicks, and Avg. position of this page:

ctr-of-article-in-google-analytics

The average position is showing 4.5 but I haven’t seen this article showing up below first three results of the first page. Maybe, it shows up below first the three results on some different search terms.

Conversion

The conversion is extremely important in such experiments. As you can see, I mentioned three alternatives to try in that article. Two of them have the referral tracking system and the third hasn’t got the tracking facility but I’m sure there were some signups happened through this article.

I.            OkPay screenshot:

okpay

  II.            Paxum screenshot:

paxum

These screenshots were taken in April 2016 which means a number of referrals have already been increased by the time this article will be published.

Interestingly, I don’t have any doubt that 95% of the email subscribers came through that article because I haven’t seen that kind of email signups before.

What did I Learn?

I learned a lot.

I’ve shared a number of things such as the content length myth, the utility of content, helping the audience, and solving the real problems are incredibly important things to ponder.

Writing an in-depth, grammatically correct, and well-shaped article isn’t the success sauce if that article isn’t really for the genuine human beings.

I’d rather choose to write an article that attracts people and solves their real issues than an article that is based on certain keyword and gets ranked on the first page of Google but doing nothing in the readers’ lives.

The article discussed in the case study was written to solve a problem. It did. It’s still doing it, every single day.

That’s what matters the most.

Write for humans, not for search engines.

When you write for humans, you automatically start covering the SEO, all you need is to be a little bit SEO-savvy and you’re good to go.

I don’t know when my next article goes viral on social media as well as search engines but one thing I know is that I found a key to writing a successful article and that’s SOLVING readers PROBLEMS.

Keep solving. Keep helping.

What else do you think should be done to rank an article and get subscribers?

Share your opinion in the comments section.

 

The Psychology of Popups in Email Marketing

The popups and email marketing have a strong connection as far as blogging, content marketing, and online business are concerned. The psychology of popups in email marketing refers to the mind-science. Think about usage, optimization, and split testing of the popups.

Of course, I’m going to talk about design, size, intent, and the message too.

Just before taking that leap, let me take a few small steps.

The vigorous use of popups can spoil your brand’s image. You have probably seen some of the blogs which bombard readers with popups once the reader lands. Not only does it annoy the reader, but it also gives an impression of a no-go site for the next time.

I’ve had so many chances to learn about popups in email list building and email marketing over the course of time — so, I kept on saving the data for this article — just to make sure that whenever I create this article, I would come up with something really useful for my readers.

In this article, I’m going to share a whole bunch of suggestions and ideas on using the popups in your email marketing campaign and list building in particular.

Honestly, list building is one of my biggest online business challenges, but the story won’t end on list building. I’d rather choose 100 active readers than 1000 dead subscribers. The engagement is what I need to LEARN and SHARE it with you.

You know, I sometimes use word ‘TEACH’ in my content — and, I do regret later on.

I didn’t build the relation with readers as an EXPERT.

I’d rather be a friend.

I’m a student and learner too. I prefer not to USE that word, but sometimes I randomly write it down.

Never mind.

What will you learn in this article?

You’re going to get the glimpse of following areas:

  • Introduction to Popups and Email Marketing
  • Why to Use Popups
  • Importance of Popups
  • Types of Popups
  • Popups and A/B Testing
  • Designing the Popups
  • Page loading Speed and SEO
  • Readers Engagement with Popups
  • Email List Building with Popups

Don’t worry. It won’t be the filthy and long notes that you would hate to go through.

I’m going to keep things simple.

If you’ve never seen my blog before, then you probably don’t know my blog post style.

I try to educate people in a light way.

If you start writing content just for publishing on a specific topic, you’d end up writing some boring content with paragraphs to paragraphs. However, if you think to entertain your readers and you have the ability to educate your audience, that’d be so awesome.

This is what I try to do.

You know, I also hate complex, beefed, and dry content which makes you sleepy after three minutes of reading.

Wait.

Did you notice that?

I’ve given you the secret of readers engagement!

Yes. That’s okay because this is what I do. I share with my readers.

Did you ever visit Problogger.net?

It’s a popular blogging tips blog. It’s one of the most recommended blogs to learn about blogging. They use popups too.

A research on ‘students involvement and class participation‘ tells us that engagement is basically an involvement, participation, and commitment to some set of activities.

Before we jump into the popups psychology and its impact on email marketing, let’s take a minute to read out some of the important elements of a popup box:

1. The intention of the popup

In order to make your popup useful, it’s necessary to define the purpose before installing it for the blog readers. The popups are often used for Facebook page likes or email newsletter sign ups. Try to make a purpose of your popups, then proceed to the optimization.

2. The size, design, and style

The properties like size, design, and style come under optimization of a popup. Don’t neglect these factors in order to quickly start using the popups on your website or blog. These are the signals that engage the readers to take the certain action.

3. Behavioral settings

One of the important elements of popups is behavioral setting. It defines when, where, and how many times a popup should appear to the visitors.

4. Customization ability

In order to successfully create and install a popup box on a website or a blog, it’s essential to customize it. For instance, to add the specific text, picture etc. The customization feature is a vital feature in a popup tool if it’s not there, the popup won’t be effective enough.

5. Email marketing integration

Email marketing integration is the ability to connect your email marketing service (such as Mailchimp, Aweber, Infusionsoft) to the popup tool. Most of the popup tools provide this facility to collect the leads directly into your email list.

6 Factors of Popups in Email Marketing

These factors make a difference between a professionally designed popup and unprofessionally created popup. Not only do they tell you the difference, but these factors also tell you that what makes any popup (or popup maker tool) successful.

Take a look at 6 factors which will help you to understand and create your popups for email list building:

1. Script based popup vs. Plugin based popups

The irony is, most of us don’t see any difference between the popups which pop up through a script (which was installed by the admin) and WordPress plugin.

When you install a script based popup, you’re likely to use javascript for the popup. I’m not the technical guy as far as coding and javascript are concerned, but over the past few years, I’ve seen things, which is why I think javascript based scripts such as popups, opt-in boxes, and other display features make page heavier than normal which results in the increase of page loading time. (And, it’s not pretty)

I could be wrong here, but in my experience, I’ve seen WordPress Popup plugins are better than using javascript code-based  popups.

List Fusion and OptIn Ninja are popular opt-in popup and lead generation plugins to use for WordPress users.

WordPress plugins have a definitive place of javascript coding in the plugin’s code, but some of the best popup plugins are designed with all these factors in mind in order keep the site blazing fast.

2. Choosing the design and template

The design of a popup opt-in box is the first thing which attracts the readers to take the certain action in the response of a popup display. If the design isn’t attractive enough, it would be ignored straight away.

The popup tools which help users to create those popups offer a number of templates and formats to pick the favorite one. If this feature isn’t available, then the plugin or tool isn’t worth it.

Choose the relevant template, make some editing, add your message, and start testing the popup template.

SumoMe is a popular opt-in box & lead generation tool. It’s a freemium tool. It provides a number of templates in the premium membership.

3. Site loading speed with popups

One of the major factors that has to be taken care of while using the popups on your site or blog is the page loading speed after the installation of the popup box.

The best way to analyze the page loading speed is testing. You should test the speed before activating the plugin and retest after the activation.

Use the tool like Pingdom or GTMetrix.

4. Responsiveness of the popups

The responsiveness is a must-have feature for popup tools, especially in today’s world where mobile-friendliness is one of the Google’s ranking factor, and mobile users keep on increasing every day.

Nowadays, the WordPress developers are quite aware of this requirement. They normally take care of this criteria. They know that if their WordPress popup plugin doesn’t provide responsive experience, then users will provide the negative feedback, and the next buyers will go otherwise.

The famous website development training website W3Schools explained the responsiveness of the websites.

5. Selecting the best tool for popups

As told before, WordPress plugins also require JavaScript to work along, and neglecting the script-based popups and installing the WordPress popups won’t do the job. However, the experience and research will help you to choose the highly-rated and recommended WordPress popup plugins.

Following are the recommended popup opt-in tools:

This isn’t the end. It’s just the beginning.

You’ll find a number of tools along the way.

Remember this: Try. Analyze. Decide. 

6. A/B Test the Options

A/B testing is an analysis system in which two cases are analyzed in order to find the best one. Many of the online marketing tools offer A/B testing feature in order to let the users analyze the difference between the two cases.

Leadpages‘ is a famous tool to create opt-in boxes and lead generation funnel. It provides extensive reporting on the popups you’re using.

This feature is a vital tool to analyze the performance of any lead generation tool and specifically the outcome of the popups. It helps the users to differentiate the performance of different opt-in forms, boxes and popups being used using the lead generation tool.

The next part is the cream.

How to Use the Psychology of Popups in Email Marketing

This is the part where I’ll tell you how to use the popups and what they will do for you. Whether you’re a company or a blog, we all want to grow our email list, if you have a static website (ah, that’s a bummer) then you should make your official blog on WordPress self-hosted platform to utilize the power of this content management system.

popups psychology

Here are the strategies that you need to apply while using popups on your website or blog:

The Message that Goes Out

You have to see what you’re saying in that popup. It’s all those words that could trigger the thought to wait and try it.

Just like this: Wait. Let’s see what they’ve got!

All you got to do is to ping them. Make that nudge with the words.

You can’t control what they (web visitors) might do…

What you can control is your MESSAGE.

Make it catching and buzzy.

I liked Ramit Sethi’s popup message on his website I will teach you to be rich. He is a popular online business expert and coach.

popup ramet sethi

Now engagement and marketing trends are changing.

So are the tools.

ManyContacts and ChimpMate Pro have options to show the interstitial ad which actually takes over the full-page for a certain time period and remains on unless the reader closes it down.

Even Picreel has that option too.

Teespring sent out their newsletter and I received it too because God knows when I subscribed to their newsletter or signed up on their website.

teespring-newsletter-psychology

But

The point is, how they wrote their newsletter regarding holiday season offers was a surprise.

I want to highlight the essence of WRITING THE MESSAGE.

See, what you’re writing and sending out to the newsletter subscribers will directly affect the outcome.

John Rampton wrote an article on entrepreneur.com and shared some research work on the email subject lines from different research institutes.

According to this article, 9 to 15 words are the reasonable number of words to write in the email subject line.

All these examples emphasize on giving out the solid message. Even though, the design of the popup box is quite important in the READERS ENGAGEMENT, but what matters is that ‘WRITTEN MESSAGE’.

The Engagement Method

This means how a brand or blog engages the readers through a popup box. It doesn’t mean how a popup appears or does it have a sound or not.

The engagement method is exactly WHAT YOU WANT from your subscribers. Obviously, you’re asking the reader to take a certain action which is the sign-up, but, what are you saying that can mesmerize him/her to go ahead with your offer?

It could be a sweet thing. It could be an alarming message.

It should be something that makes the reader to STOP and THINK for once.

Take a look at Yaro Starak‘s popup box for email newsletter:

yaro starak

 It makes you think that WHAT WOULD BE THAT #1 REASON?

Why do blogs fail?

And, the reader starts thinking about this.

Readers would be like:

I got to know this, I might start my blog in the future and I should know why blogs fail.

See…

That’s what smart marketers do. They use psychology to make people think that way.

This is their ENGAGEMENT METHOD.

Now, remember that it depends on your product/service and audience type. You know better that who your audience is and what they want.

So, entice them accordingly.

Use the trigger words to make people THINK and TAKE ACTION. Normally, it’s the advice given to the online marketers and bloggers for their email newsletter subject lines to increase the open rate.

Shopify also discussed the pros and cons of popup boxes in this article. They described the importance of popup boxes and shared some interesting research based facts with the audience. According to this test, popups brought 1,375% more sign ups than the sidebar opt-in boxes.

Addthis.com‘s pop-up box asks it directly. They asked it pretty quickly. Everyone knows that AddThis is a social sharing buttons service and they didn’t waste the time, and put the message like this:

popup box

The Use of Opt-in Bribes

There is an attraction in the BENEFIT. People love to get free stuff. They like to receive it when there is a value attached to it and they think that it might help them. In this scenario, the marketers use the opt-in bribe strategy.

It’s a strategy to offer something valuable for free just to get an email address. The bloggers and online marketers use this opt-in bribe strategy to build their email lists. And, this is probably one of the most popular list building techniques out there.

Readers don’t really hate it and experts start the engagement process by taking them into their email marketing funnel.

Help Scout did this beautifully. They added the popup box + opt-in bribe. They actually offered a PDF version of the article to provide the readers the downloadable version of the article:

opt in form

Another example of Opt-in bribe was seen at Digital Marketer‘s website.

This opt-in bribe asks for your email address to provide you the ‘free training to double your sales’.

Who doesn’t want to double the sales?

Right?

digitalmarketer-popup-box

You got to give something to the subscribers. This is how it works.

Even Brian Clark agrees with this.

He wrote an article on Copyblogger and emphasized on the incentives like a free report, webinar, audio content, or other freebie stuff.

Jenna Dalton also talked about Subscribers Bribe and the funnel creation through offering something valuable to the subscribers.

The more value you add into your bribe, the more you make the visitors incline towards taking the gift.

The Design and Customization

It’s true that a well-crafted message could get vague if the design doesn’t work really well. The design is so important in the popups that you can’t ignore it. What if the color (of the popup) matches with the layout of the site and doesn’t appear perfectly?

Things could get worse if you buy a subscription of a popup service and it doesn’t have the option to change the design or color of the popup box.

Every blog or brand wants to use the popup box according to their theme and color combination.

In some cases, the customization options to write a different text message, adding a specific picture or icon, and pre-made templates do the job.

popup box

Content Marketing Institute also uses the popup box which has an amazing design as far as engagement is concerned. It has to be eye-catching enough to grab the attention.

popup psychology

Kaymu.pk is a popular online marketplace in Pakistan. They also use opt-in form through a popup box. I liked their popup design because it stops the visitor and tends to focus for a few seconds.

The Irresistible Offer

This option describes the importance of making an undeniable offer. When an OFFER is irresistible, it becomes harder to ignore.

Now this could be either a FREE GIFT or a HEAVY DISCOUNT.

Something which attracts the customers to take action and get engaged.

popup-jeffbullas

Jeff Bullas uses the popup box too. He offers an ebook to the email subscribers to sign up and download the ebook. The ebook named “8 Key Steps to Blogging Mastery”.  That ebook is his OFFERING.

An irresistible offer is something people can’t ignore.

They want it or at least want to give it a try.

popup-colors

Elegant Themes uses the popup box on their official blog. They offer free WordPress resources and tips for their subscribers in the newsletter. And they are quite active with their email newsletter.

They often use the popup box to display the discount offers too.

The wording, design, and call-to-action buttons matter in the popup box, but you have to work on the offer to make it impossible to ignore.

The Last Part

This must be more exciting.

Let’s squeeze the every bit of lesson of material written up there.

The popups are placed not to get sales in real. The purpose of popups is REALIZATION and OFFERING something valuable.

If you got so many daily visitors on your blog, and you’re not sharing useful information with them, not even publishing content for them, they’ll stop coming…

On the flip side of this, if you regularly publish content on your blog, readers and subscribers start knowing that you’ll publish content regularly, they will start coming back and forth to check the fresh content.

Everyone says YOU GOT TO BUILD AN EMAIL LIST.

Yes, you have to. We all have to.

But how to build that list.

I guess, using the popups for list building could be a huge thing.

I suppose you’ll use the psychology of popups in email marketing to start building your email list. There is nothing wrong with it, in fact, readers love it when they get a chance to read their favorite content via email subscription.

You might be collecting subscribers on your blog. You have placed sidebar opt-in box, under-post opt-in box,  and top bar on your blog.

But

Have you ever noticed to put a little psychology using the popups to attract the visitors?

It’s the challenge. Tell me something about this.

How would you add some psychological thing in your popup?

It could be anything, a buzz word, an interesting line, or an offer.

What would it be?

Let me see what you got.

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