Do you want to sell your freelance service? It seems like you have already figured out what to do as a freelancer. Trust me, a lot of people struggle at this when they don’t find their strength, ability, and passion.
It all comes down to WHAT YOU HAVE GOT!
It’s your chance to do WHATEVER YOU LIKE.
It must be something that resonates with your personality, meaning, you should never feel overwhelmed after 18 weeks or so. I’ve been blogging for almost 8 years and learning every single day. It’s just making me better and I know I won’t stop doing it.
This is passion.
Gary Vaynerchuk explained it very well:
“What you like when you’re not working, build a business around that.”
Do you know it took me almost three years to get regular freelance writing clients?
I started off freelance writing in 2012 and the year 2015 changed everything for me.
What I did actually was that I didn’t QUIT.
Blogging was my passion and I learned the art of diversification in 2012 and added the freelance writing into my online monetization strategy. It worked.
So, in this blog post, I’m telling you to FIND YOUR PASSION and then use it as a freelance service. However, I’m going to share a list of ways to sell your freelance service that you can choose from. But it must resonate with your ability, otherwise, it would not have been a wise decision to pick something up that’s not your strength.
Here are the 10 Ways to Sell your Freelance Service:
1. Write a blog and use for the engagement
My freelance writing career is the byproduct of my blogging passion. I started off blogging when I fell in love with it. Ultimately, I tried to diversify the income and added the freelance writing service into the income stream. It pretty much changed everything for me. I’m probably the biggest advocate of writing a blog for selling your freelance services. Read the story of how this personal blog changed my blogging career. So, don’t compromise on a blog. You must have a platform, whether you’re a freelance writer or a freelance cake designer. You must have a platform of your own where you set the rules and market yourself along with the delivery of value to the audience.
2. Follow the relevant Twitter hashtags
Don’t underestimate the power of the right hashtags. A 14-year old knows the importance of social media in today’s world. We all try to get along and use it for the better. A little bit of reverse engineering the mindset can help you land opportunities. One of the best things about social media is the Twitter hashtags. It just connects you to the relevant people with the similar or common interests. For instance, if you’re a freelance architect who is available for hire, just use Twitter and share the best content that could help the prospective audience and use the hashtags like #Freelancing #Architecture #HomeAndDecor etc. and see what’s going on. You could stumble upon the tweets from the prospective clients who may need your service.
3. Build an email list (of interested people)
The email list is super important. We all know that. Right? You’ll find people saying all the time that money is in the list. Well, if you don’t know what to do with your email list, then certainly there is no money in the list. Building an email list as a freelancer means that you publish the content that you’re passionate about and offer people to sign up to your newsletter so that you could engage with them or send them valuable content along the way. I use Mailchimp and List Fusion for building my email list. Don’t forget to deliver them value and engage with them. The idea is that they signed up to your email list because they liked what you’re doing and this means you can help them out with your work. So, occasionally offer them your service and see how they react to your offer.
4. Use the Instagram DM
The Twitter Direct Message (DM) works only when someone follows you, whereas Instagram’s DM is pretty much easier. You can DM anyone. Go to the three dots that show up on the right corner of everyone’s profile and tap the ‘send message’ option to send the message over. It comes down to WHO you want to DM and WHAT the purpose of your DM is. So wisely choose the prospects to reach out and offer them VALUE that could make them interested in your product or service. If you’ve written a blog post that could help them, ask their permission to forward that or tell them if something helped you and possibly can help them as well. Don’t just send cold offers. Instead, begin the conversation by delivering something valuable without being salesy.
5. Leverage the Facebook Cover
Check out my Facebook page cover. I’ve mentioned my URL and it not only just sends people over to my website but it also helps me develop a personal brand identity. I regularly get a few visitors that come directly to my website. It’s not about the numbers. It’s rather a brand recognition game. So use your Facebook cover for the better. Maybe, mention your service, contact details, or blog URL. It’s better that way. Check out Luqman Khan‘s Facebook cover. He knows exactly what I’m talking about here.
6. Publish content on Medium or LinkedIn
You want eyeballs on your offer. The best way to get them is START GIVING VALUE. One of the best ways to start off with that is publishing content on an established platform. Of course, your number of followers does matter but if you get lucky, you might be able to get traction at some point. Use a platform like Medium or LinkedIn to publish your content. If you’re being consistent with the publishing on either one of these platforms, not only will you get the new eyeballs on your blog, but you can interact with others underneath the content. The hack is that you have to use the author bio in a way that it really helps the audience in understanding that what you do and why you do it as well as it should also intrigue them to get to know you more.
7. Use the YouTube video description
YouTube provides you the video description option to play around. Meaning, you can put all the information regarding the video as well as relevant material that could help the audience. So, why don’t you create the videos regarding your freelance service and use this option? I’m telling you from my experience. Once a video gets ranked, it just becomes a regular source of attention for your brand. Imagine, you have 5 highly ranked videos regarding your freelance service. You might not need any other source of marketing after that. Don’t just limit yourself to the video description, but rather go deep down and get engaged in the comments section to talk and reply to the audience. A video of my Urdu YouTube channel got ranked very well and it has become a regular source of subscribers and comments. I made 25-min long video full of value and filled up the description with the relevant information and it worked. The strategy might not work in 10 attempts and could change the game around in the 11th attempt.
8. Use the email signature
Have you not seen people using it? We often come across those jam packed and detailed email signatures but don’t apply them. There is no harm in putting a line or two about what you do along with your email, URL, and phone number. I have seen people using the email signature for marketing. In fact, once I used a tool called WiseStamp. It worked well for me.
9. Use live video on social media
You might feel live video on social a little disruptive but it’s hot these days. The live video has become the most important engagement strategy of our time. Video in general, however, is growing at a fast pace, beating other forms of content, somehow. But we’re living in a very interesting time as Seth Godin said in this book that “we’re wasting the chance of a lifetime” and explained it in an interview with Marie Forleo. So get your record straight. Nobody cares how your voice appears on a camera, nobody thinks about your hairstyle, and no one would ever remember your shirt. I entered into the online video in 2015. Personally, I used to think prior to 2015 that I would never do online video and it’s not for me. Now I have three YouTube channels. Similarly, at this point, I think that I don’t have the time for live video, but deep down, I know it’s going to happen someday. So, you want to sell something, start offering value via live video and get the eyeballs around to build an audience to sell them in the future.
10. Write the best comments on Facebook
Am I sound dumb? If you’re thinking, what’s the point? Well, let me explain it to you. The comments, especially on Facebook, is our chance to get the attention of those who are not directly connected to us but are friends with our close friends. Suppose, a friend shares a motivational video on Facebook, you watch it till the end and like it. Meaning, you have spent your precious 5 minutes watching that video, now what you can do is write the most genuine, positive, and elegant comment that stands out, plus, you can add something up related to the VALUE it has given to you. The trick is that you can slightly mention at the end that you’re a freelancer and you do this thing… And this video helped you. Then end your comment with a thank you. That’s it. Not only will you make the friend (who shared) that video happy, but you will also interestingly advertise your service. I don’t say do this every time you comment on social media. Just do it occasionally. Most of the times, stick to the useful and helpful comments, that would do the magic as well.
So, I came up with these ideas to help you out.
Trust me, I have used most of these things in my freelance writing career.
I couldn’t agree more on this.
What if I haven’t found the PASSION for blogging?
All this would not have happened in the first place.
So, please find what you LOVE and then come back to this blog post and use the strategies that I have mentioned to market, engage, and convert the prospects into the customers.
Tell me something in the comments section…
What’s your favorite thing in the world that you’re passionate about?